About Us
Gemma, the founder of ALULU, began crafting collections out of a deeply personal need. Struggling to find swimwear that balanced timeless style, premium quality, and real functionality, she set out to create it herself.
Every piece is designed to empower women with confidence and comfort, featuring ultra-chlorine-resistant fabrics, adjustable fits, and exclusive prints. Thoughtfully crafted from premium sustainable materials, ALULU swimwear blends elegance with practicality, allowing women to feel secure, supported, and celebrated.
At ALULU, our mission is clear: to bring you swimwear pieces that are as beautiful as they are sustainable.
By choosing ALULU, you're not only choosing style and quality - you're choosing a brand that cares for the planet and the people who inhabit it.
SHOP ALL SWIMWEAR
