The brand's purpose is to provide chic and comfortable swimwear to all body types, with a focus on helping customers feel sexy without losing any of the comfort required to make for a satisfying day of beach-frolicking.

Their new range feels extremely considered and appears to cater towards different body sizes. 100 per cent you will catch me in one, if not all, of these gorgeous prints all summer long (that is if La Niña decides to do us all a favour and get lost).

Colour Blocking; Ride the waves or rule the pool in these sporty styles with ALULU Swim!

Alulu makes swimwear that’s comfortable and functional, without sacrificing style. Adorned with exclusive prints from textile artists and made from econyl and repreve, Alulu creates swimwear you can feel good about .

Want swimwear you can move in, that also stops you in your tracks with its loveliness? We’ve gone goo goo for Alulu. Designed with sustainability in mind, we love that this small family business makes all of their pretty printed and classic suits in ethical conditions with premium Italian and American regenerated nylon in sizes 8-20.