MADE FOR MUM

BUY 4 SAVE 40% BUNDLES

IN STOCK NOW

STYLES RESTOCKED

LOW STOCK

FINAL SIZES REMAINING OF OUR BEST SELLERS

PREMIUM CUSTOMER SUPPORT

FREE VIRTUAL FIT ASSISTANCE

ETHICALLY MADE

RECYCLED ITALIAN FIBRES

Our Mission

Empowering Communities

At ALULU, our mission is clear: to bring you swimwear pieces that are as beautiful as they are sustainable. Characterised by a focus on support, high-quality materials, and internal engineering, our swimsuits are thoughtfully considered and constructed to support bodies beautifully through every stage of life.

Our Journey: From Garage to Growth

Our journey began in a humble family garage, driven by passion to create something meaningful. Today, we're proud to have grown into a team of 8 local staff, providing career opportunities and contributing to our community. From our roots to expanding our manufacturing network, we remain committed to our values and vision.

Sustainable Style: European Craftsmanship

We're dedicated to sustainability every step of the way. That's why we source sustainable materials from Italy - and go the extra mile (and cost) to ensure our materials are high-quality and sustainable. By choosing ALULU, you're not only choosing style and quality - you're choosing a brand that cares for the planet and the people who inhabit it.

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AH-MAZING

"I was so worried buying this. I’m a size 12g and have trouble finding supportive and cute swimwear that flatters. I wanted something young and fun but that wouldn’t leave me feeling exposed on the beach when playing with my kids. I wore them on holidays for the first time and was stopped twice by ladies complimenting the fit and asking where I purchased them from. It made me feel like a million dollars! I’ll be back for another swimsuit next year!."

LOVE

"Full coverage and very forgiving. I wore them on holidays for the first time and was stopped twice by ladies complimenting the fit and asking where I purchased them from. It made me feel like a million dollars!."

LOVE MY ALULU SWIMWEAR

"It was lovely and comfortable true to size. I had been looking for new swimmers for ages. Each and Everytime i had to send them back. This wasnt the case with ALULU."