Alulu was established with a simple approach to creating versatile wardrobe staples with a luxurious, gentle feel. At the heart of the label are our premium fabric bases, intricate signature prints and pared-back silhouettes. With a focus on vacation wear and with travel in mind, we create breezy coverups, throw-on-and-go staples and luxe seaside essentials.
Inspired by the nostalgia of sun-soaked vacations and using the beautiful and quintessential Australian woman as our muse, premium off-duty wear is our passion.
Proudly, our garments are designed in Byron Bay, Australia, and are produced ethically around the world. We value sustainable textiles, production and practices that leave a lighter footprint on the planet.
At Alulu we believe in safe and fair working opportunities for all. We currently spread our production between Indonesia and Australia, only using factories that practise ethical and sustainable manufacturing.
We are making conscious steps towards sustainability and we are committed to minimising our footprint on our planet, through our business practices and manufacturing processes. From the fabrics we choose, to our printing and dying processes, right through to the artisans we choose to work with, we believe that collectively, small steps can have big benefit for future generations.
As part of our journey towards sustainability, we have introduced our premium Italian eco-friendly swimwear fabric which uses regenerated materials salvaged from our oceans. The result is beautiful fabric using 100% regenerated nylon that has the potential to be recycled infinitely.