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Follow Our Journey

Introducing ALULU

At ALULU, we make luxe swimwear in real sizes for you, so you can feel like the beautiful magic you truly are, and do YOU, with confidence. ALULU was born out of a need for swimwear that is luxe, yet caters for real sizes. We believe that feeling good is the right of all women - and we work hard to make sure you don't have to just "make do" with swimwear that just doesn't fit, feel good, or last the distance.
Visit our 'about' page
HERE to learn more.

Follow our Journey

Enjoy 10% off your first order!

Subscribe to follow our journey, and get a first access to limited collections and offers, and earn rewards.


We are making conscious steps towards sustainability, and are committed to minimising our footprint on our planet through our business practices and manufacturing processes. From the fabrics we choose, to dying processes, right through to the artisans we choose to work with, we believe that collectively, small steps can have a big benefit for future generations.
Find out how we are working to create a sustainable future HERE.