A Wrap Up of ALULU's Spring Summer 23 Swimwear Collection


We are pretty excited about our Spring Summer 23 swimwear collection! At ALULU, we're not focused on trying to reinvent the proverbial swimsuit wheel each season. Instead, our goal is to create the best swimwear we can by concentrating on excellently designed, high-quality, super supportive swimwear made from premium earth-friendly fabrics. And all this in fun prints, stylish plains and delicious textures that we know you'll feel good in for many seasons.  

What's new this season

This season we've looked for ways you can build on your existing ALULU wardrobe by picking up colours in our new styles that will work back with our previous collections. 

We've focused on new prints and fun colours with a few new cuts to add to our already super popular signature styles. There are some new styles that are also perfect for young mums who want to feel relaxed and confident on the beach or by the pool while still feeling supported. So don't worry if you feel like your old string bikini won't cut the mustard anymore; we've got you! 

There's a lot to cover so keep scrolling for a sneak peek at behind the scenes of our August campaign shoot, see the final campaign shoot, and watch what Natalie Angel (Let Me Try Before You Buy) had to say about some of her favourite pieces. Always a highlight!!

Behind the scenes with the team

Campaign highlights

A favourite new piece is the 'Maha' swimwear top. This style provides a combination of support, coverage and adjustability. The best part? It has an underwire and support mesh to give you THE best shape and comes in cup sizes C-G. This means you can easily match your bra size. 

Another standout favourite from this collection is the 'Maison' swimwear pant (below). This style is a higher cut addition to our range of swimwear pant styles. The flattering higher cut elongates the leg while the gathered fabric at the front and loads of mesh support lining guarantees that any self consciousness you might have had about your tummy will be no longer be a thing (if it ever actually was).  The Maison is a clear best seller for good reason.

Alulu spring summer Maison swimwear pant style worn by a tanned mid size model

Nat reviews ALULU SS23

Watch Natalie Angel from Let Me Try Before You Buy review this season's range. 

We hope you've enjoyed taking a tour behind the scenes and gleaned a little extra info around our Spring Summer 23 swimwear collection! These styles are just the start - be sure to keep an eye out for more newness dropping throughout the season. In the meantime, why not take some time to browse our current collection and find your perfect swimwear style for this summer? 



We start with the best quality fabrics and design our shapes to be flattering, comfortable, functional and above all, to make you feel good.  

We work hard to make sure you don't have to just "make do" with swimwear that just doesn't fit, feel good, or last the distance.


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