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Want swimwear you can move in, that also stops you in your tracks with its loveliness? We’ve gone goo goo for Alulu. Designed with sustainability in mind, we love that this small family business makes all of their pretty printed and classic suits in ethical conditions with premium Italian and American regenerated nylon in sizes 8-24.


Alulu makes swimwear that’s comfortable and functional, without sacrificing style. Adorned with exclusive prints from textile artists and made from econyl and repreve, Alulu creates swimwear you can feel good about .


The brand's purpose is to provide chic and comfortable swimwear to all body types, with a focus on helping customers feel sexy without losing any of the comfort required to make for a satisfying day of beach-frolicking.


Colour Blocking; Ride the waves or rule the pool in these sporty styles with ALULU Swim!


Their new range feels extremely considered and appears to cater towards different body sizes. 100 per cent you will catch me in one, if not all, of these gorgeous prints all summer long (that is if La Niña decides to do us all a favour and get lost).


Our Mission

At ALULU, our mission is clear: to bring you swimwear pieces that are as beautiful as they are sustainable.

By choosing ALULU, you're not only choosing style and quality - you're choosing a brand that cares for the planet and the people who inhabit it.

SHOP ALL SWIMWEAR