Exploring the Northern Rivers: Best Towns to Visit

Written by: Gemma Freeman



Time to read 2 min

The Northern Rivers region of New South Wales, Australia - where ALULU  was born in 2018- is a hidden gem known for its natural beauty, laid-back atmosphere, and vibrant communities. With stunning beaches, lush hinterlands, and a rich cultural scene, this area is a must-visit for travellers seeking a diverse and rejuvenating experience. Let’s explore some of our favourite towns to visit in the Northern Rivers.

Byron Bay: The Iconic Gem.

Byron Bay is undoubtedly the crown jewel of the Northern Rivers. It's famous for its pristine beaches, crystal-clear waters, and a relaxed, bohemian vibe. The town's Cape Byron Lighthouse stands proudly on the easternmost point of Australia and offers breathtaking panoramic views. Whether you're a surfer, a nature enthusiast, or an art lover, Byron Bay has something to offer everyone. The town's vibrant arts scene, bustling markets, and eclectic mix of cafes and restaurants make it a must-visit destination.

Byron Bay
Photo by @britinbrisbane

Brunswick Heads: Quaint and Charming.

Just a short drive north from Byron Bay, you'll find the charming town of Brunswick Heads. This riverside gem has a quaint atmosphere, perfect for those seeking a peaceful getaway. Enjoy the town's picturesque riverfront and the iconic Brunswick River. It's an excellent spot for fishing, kayaking, or simply taking a leisurely stroll. The town's laid-back vibe is complemented by its lovely cafes, boutique shops, and a sense of community that will make you feel right at home.

Brunswick Heads NSW
Photo by Getty Images

Pottsville: Hidden Coastal Haven.

Nestled between Byron Bay and the Gold Coast, Pottsville is a hidden coastal treasure that's perfect for a serene escape. This small town offers amazing beaches, nature reserves, and a friendly atmosphere. You can spot local wildlife or just relax on the uncrowded beaches. Pottsville's welcoming community and cozy eateries will make you want to extend your stay.


Kingscliff: Beachfront Paradise.

Kingscliff is another beautiful beach town along the Northern Rivers coastline. Enjoy the wide sandy beaches, sparkling ocean, and charming coastal village atmosphere. Kingscliff is known for its dining scene, offering everything from seafood to international cuisine. The town also has a relaxed coastal vibe and plenty of activities, making it a fantastic choice for a relaxing beach getaway.

Photo by: Ryan Fowler; Destination Tweed

Each town in the Northern Rivers region has its unique charm and attractions, making it an exciting destination for all types of travellers. Whether you're looking for relaxation, adventure, or cultural experiences, you'll find it in this stunning part of Australia. 

When you plan your next trip, unwind in style in the Northern Rivers with our unique swimwear. Whether you’re strolling along the beach or lounging by the pool, our ALULU swimsuits are designed to give you comfort and elegance … see you at the beach!