Swimwear is specifically designed for women with curves who want to feel beautiful and "sexy" whilst also feeling supported and comfortable

Introducing ALULU

At ALULU, we make luxe swimwear designed with support and comfort in mind, so you can do YOU, with confidence. 

Visit our 'fit finder' page HERE to find your perfect fit

As Featured In

Confidence boosting swimwear, specifically designed for curves. 

ALULU was born out of a need for swimwear that is luxe, yet caters for a wide range of sizes. We believe that feeling good is the right of all women - and we work hard to make sure you don't have to just "make do" with swimwear that just doesn't fit, feel good, or last the distance

Small Batch Production 

We produce in small runs, to ensure we are making exactly what styles our customers are needing. 

Fast Shipping

Express Shipping available on all orders. Our team is on hand to ship your orders within 24 hours and you can expect AU delivery arrival within 1-2 business days for all items (excluding pre-order).


Our product design and development is a continuous effort, with a long term vision of creating a sustainable brand with a low environmental impact.

Why is ALULU different? 

Customer Care

We're a family-run business, and we take great pride in providing excellent customer service. If you ever have any questions or concerns, please don't hesitate to reach out to us. Our friendly team of Australian women are on hand to help you find your perfect swimsuit. 

Brand Values

We are known for our unique prints by Australian artists and our commitment to really listening, observing, and integrating our customers' needs and wants. As an example of this 'listening', we have incorporated Power Mesh lining into every area of our garments where customers have indicated they want extra support. We have also introduced a new underwire construction technique, preserving underwire integrity over time. 

Made For Curves

Our swimwear is specifically designed for women with curves who want to feel beautiful and "sexy" whilst also feeling supported and comfortable. 

Considered, Luxury Fabrics

The origin of our fabrics is of the utmost importance to us, as is the fabrics ability to break down and safely return to the earth.

With this in mind, we have chosen a range of premium Italian and American swimwear textiles. Fabrics are produced using regenerated materials salvaged from our oceans. The result is a beautiful, luxury fabric made from 100% regenerated nylon and plastic that can be recycled infinitely. 

Meet Gemma, Founder of ALULU

Hey there! I'm Gemma, the founder and designer of ALULU. When I first started this brand in 2018, I was a young mum just trying to juggle it all - work, kids, and trying to feel good in a swimsuit.

I remember thinking, "there's got to be a better way." I wanted to create swimwear that not only made me feel confident and supported, but that would do the same for other mums and women with curves. And so, ALULU was born.

I've poured my heart and soul into this brand, and I'm so proud of what we've created. At ALULU, we believe in swimwear that flatters your figure, holds you in all the right places, and is oh-so-comfortable. I know what it's like to feel self-conscious in a swimsuit, but with ALULU, you'll feel like a total babe by the water.

I'm so excited for you to try our swimwear and see the difference it can make in your life. 

Frequently Asked Questions 

Do I get free shipping and returns?
  • We offer Free Express Shipping for all AU orders over $250
  • Orders under $250 have a flat $10 Express rate
  • Delivery in 1-2 business days
  • We do not cover return shipping however we do cover the shipping of any exchange items back to you
Can I get a refund if it's not right for me?
  • All full priced merchandise is eligible for a refund, store credit, or exchange.
  • Sale items & pre-order items may be returned for store credit or exchange.

Follow our Journey

Enjoy 10% off your first order!

Subscribe to follow our journey, and get a first access to limited collections and offers, and earn rewards.