We're a brand born from a mother's need for comfortable, supportive swimwear. Our founder, Gem, a seasoned designer with 16 years of experience in swimwear and resortwear, created ALULU after struggling to find swimwear that met her needs as a busy mom of two toddlers.
Our Story
Based in Northern NSW, Australia, we design and craft each piece in our studio with meticulous attention to detail. We use sustainable materials and prioritize beautiful finishing, fit, and form. Our commitment to quality extends to our carefully vetted network of manufacturers worldwide, ensuring ethical and sustainable production practices.
Our Vision
At ALULU Swimwear, we believe every woman deserves to feel confident and beautiful in her swimwear. We create pieces that cater to a wide range of styles and preferences, inspired by the beauty of the ocean and the joy of living life to the fullest. Our goal is to empower women to feel their best, whether lounging by the pool, surfing the waves, or chasing after little ones.
What Sets Us Apart
Follow Our Journey
We're passionate about creating swimwear that makes a difference. Join us as we continue to push the boundaries of swimwear design and sustainability. With ALULU Swimwear, you're not only getting a beautiful piece of swimwear, but also supporting a brand that cares deeply about the planet and its people.
