New Arrivals

Welcome to ALULU, we are so happy you are here!

At ALULU, our mission is simple yet profound: to craft swimwear that celebrates women at every stage of life. We believe that feeling good in what you wear shouldn't be limited by age or circumstance. Our designs are meticulously created to empower and uplift, ensuring that women can embrace their unique beauty and confidence.

From vibrant prints to flattering silhouettes, each piece is thoughtfully designed to make you feel your absolute best. Because we understand that when you feel good, you can fully enjoy those precious moments with the ones you love.


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Our Mission

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Empowering Communities

At ALULU, our mission is clear: to bring you swimwear pieces that are as beautiful as they are sustainable. Characterised by a focus on support, high-quality materials, and internal engineering, our swimsuits are thoughtfully considered and constructed to support bodies beautifully through every stage of life.

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Our Journey: From Garage to Growth

Our journey began in a humble family garage, driven by passion to create something meaningful. Today, we're proud to have grown into a team of 8 local staff, providing career opportunities and contributing to our community. From our roots to expanding our manufacturing network, we remain committed to our values and vision.

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Sustainable Style: European Craftsmanship

We're dedicated to sustainability every step of the way. That's why we source sustainable materials from Italy - and go the extra mile (and cost) to ensure our materials are high-quality and sustainable. By choosing ALULU, you're not only choosing style and quality - you're choosing a brand that cares for the planet and the people who inhabit it.