To us, the people we work with are an important part of our brand legacy.
Sugi Artini is our Operations Manager at the factory where our linen range is brought to life. Aside from overseeing production for ALULU, she works with over one hundred clients, large and small, private and public, for-profit and non-profit. Impressive to say the least.
We caught up with Sugi and asked her for some insights into the change she has witnessed in the fashion industry in the last ten years, and the secrets to her success.
Sugi, you’ve worked in the garment industry for ten years. Tell us what was happening when you started?
"In 2010, retail started to shift dramatically as consumers began embracing online shopping. Millennials led the charge by rejecting traditional brands in favour of start-ups and large, fast fashion brands, while traditional brands began to realise that they now had the ability to access their customers directly and skip their wholesale model, effectively cutting out the small bricks and mortar stores. Everything was in a state of change and evolution, fast tracked by the digital age and the effects of a global economy.
Now, ten years later we are seeing a trend where consumers are beginning to turn away from mass production and fast fashion to focus on brands that offer quality, slow fashion and sustainability. Brands like ALULU. "
WORDS OF ADVICE
You must have worked hard to be where you are today. Do you have any advice for other women who are working hard to advance their career but perhaps aren’t quite there yet?
"I think to do well, I have had to shape my environment to match my values. It’s important to:
Find a group of people who’ll encourage you to be your best self
Be a maniac about preparation
Avoid people with negative vibes as they just consume your energy
Acknowledge your vulnerability and know your strengths
Lastly, no matter what the challenge, never give up on finding a solution "
What do you love most about your job?
"Fashion - I just love fashion, it's in my DNA
People - I'm surrounded by good people
Customers – I love to deliver good product to my customers and see them happy about it.
Being a small brand with big goals and strong values around caring for people and the environment and of course with our love of fashion, it is important to us who we work with. That’s why we’re proud share the faces of ALULU.
We start with the best quality fabrics and design our shapes to be flattering, comfortable, functional and above all, to make you feel good.
We work hard to make sure you don't have to just "make do" with swimwear that just doesn't fit, feel good, or last the distance.